That feeling
you get when you see the
sales stream in...
after a Woo Pull
Campaign
DOKI
Technologies
Kids Smart
Watch
About
Doki Technologies is a Hong Kong Tech company that produces 3G Smartwatches for children aged 5+. The device contains calling, GPS tracking, and fitness tracking features.
Campaign
Family YouTubers were approached to use and create a YouTube video of their experience, demonstrating the smartwatch's key functions while also showcasing a typical usage scenario of a child getting lost being able to use the device to alert parent and then video call with parent until safely home.
Success
The Video went viral & continues to grow in views over 339 000. Over 1600 comments from interested customers requesting purchase details. Doki Technologies were impressed with the results and recently collaborated for a second time.
About
Carrera Toys is an Austrian founded brand that has been around since 1920. Today It is one of the most Internationally recognizable toy brands specialising in slot cars and toy automobile home entertainment.
Campaign
Several Campaigns and collaborations with Carrera - each with specific social media objectives such as the launch of the licensed Disney Pixar Cars Race Track set. Launch of the the Carrera Go Plus with new integrated speaker & bluetooth chip and more recently our latest collab featuring the Mario Kart RC cars. Our Influencer brief has always been simple: Create content using the product. With all the collaborations as evidence we can say our content has achieved its obvious objectives of creating awareness of the brand, introducing new products launches to customers, videos that demonstrate assembly and social media posts that gave shoppers around Christmas time ideas for gifts.
Success
YouTube and Social Media posts were used, with some content going viral and continuing to grow in views at specific times of year, namely around Christmas time. Repeat collaboration an obvious sign of performance success.
Carrera
Slot Cars
& RC Toys
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STOKKE
Baby & Nursery
Products
About
Stokke is the Rolls Royce of Baby strollers and Baby Gear and Furniture and being a Norwegian brand founded in 1932 it has been an honor for us to work with such a reputable brand. Stokke distributes their products worldwide and together with another brand dominates the luxury baby gear sector.
Campaign
Using our Family Micro Influencers various Stokke products and collaborations have been completed. From pregnancy right through to the toddler years, demonstrating Stokke's range and age versatility. YouTube, Facebook & Instagram were all used successfully to promote the brand and its product range.
Success
Though not every collab goes viral, its especially encouraging when they do and so we were very pleased with the performance of the Stokke Xplory Stroller campaign. Another brand partnership with numerous collabs and ongoing campaigns, a testament to our content success.
THE BRIEF
Brands insist on Excellence and that's why we insist on detailed briefs. For Brands that aren't sure what they're looking for - we'll guide you through your brief to ensure your Campaign & Sales goals are met.
GETTING IT RIGHT
Influencer marketing should not be a shot in the dark, hoping for a good result. Working with Woo Pull throughout the process ensures each Campaign achieves its goals over set timelines.
THINK TANK
Woo Pull Influencers cannot simply create content without a plan & approval. Woo Pull maintains creative direction using Influencer talents & ideas. A Brand's brief or marketing guidance ensures the campaign remains on point.
UPLOAD
Timing is Everything! Uploads across a campaign are synced and timed to ensure the best reach and engagement in the Brand's chosen demographic.
That requires extensive Influencer Management to ensure content is created, edited, approved & uploaded in time.
PLANNING
With a Woo Pull Influencer Campaign strategy in place and after brand approval of a detailed proposal - Woo Pull Plans and Manages Content Creation all the way through to Upload & Analysis.
THE FOLLOW
We love that satisfying feeling when views, like, follows and engagement start streaming in. Maintaining a following is crucial to a brand's success. At Woo Pull our campaigns are not merely focused on sales but improving & maintaining Brand Awareness. We do this by increasing your social media following & engagement.